A BRAND MANAGEMENT COMPANY
Achievements
Since 1996, we have been involved in the creation, development, and investment of thriving businesses. Our ownership portfolio includes brands such as AlphaStyle, Desand and Societe Illegale. Additionally, we were the former owner of Moose Knuckles Canada, the master licensee for Ellesse, and the exclusive distributor for brands like Lacoste, Calvin Klein, Nautica, Speedo, and Juicy Couture. We also served as sales agents for Philippe Model Paris, Pepe Jeans, Hackett, IKKS, and many more.
Mission
We are investing in fashion businesses by enhancing their appeal, expanding market presence, and providing comprehensive services to boost their overall value.
History
We were founded on May 28, 1996, in Zagreb, Croatia with the vision of managing and distributing fashion brands. For the next 18 years, we served as the distributor for the French brand Lacoste, along with several other notable brands such as Calvin Klein, Speedo, Nautica, and Juicy Couture. In 2016, we partnered with Zalando to invest in the tech company BuyingShow, in which we currently hold the majority of shares. In 2008, we took on the task of developing and re-launching the iconic Italiansportswear brand, Ellesse, which was distributed worldwide. From 2010, we were based in Berlin, Germany. In 2019, we launched one of the largest multi-brand showrooms in New York City, catering to a distribution network of over 1,000 retail locations across the United States. Over the past five years, our primary distribution brand has been Philippe Model Paris. In 2011, we discovered the Canadian outerwear brand Moose Knuckles Canada. For five years, we held ownership of the brand in international markets by forming a joint venture with the trademark holders. Our main showroom was in Milan, Italy. In 2021, we acquired the luxury streetwear brand AlphaStyle, and the following year, we invested in another luxury streetwear label, Societe Illegale. In early 2025, Desand, Miami’s streetwear athletic brand was born and will be launched in March to selected customers. Our HQ is in Miami.